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press release

PRESS RELEASE 10 November, 2015

With reference to the articles published today by a few local and national newspapers reporting about the surveys conducted by the Public Prosecutor of Torino following to the analysis published from the Consumers’ Magazine “Il Test” on May 2015, Pietro Coricelli S.p.A. deems appropriate to clarify the following:

–          The analysis carried out firstly by the Magazine “Il Test” and secondly by the N.A.S. of Torino (Division for the Prevention of the Adulteration of Food and Drink), commissioned by the Public Prosecutor’s office, are exclusively based on a tasting test (panel test);  the aforementioned test, although carried out by professional tasters, is nowadays widely considered not sufficient to evaluate the quality of an olive oil, being a subjective analysis method, not repeatable and not reproducible.

–          The results of the analysis published by the magazine “Il Test” had already been protested by our company and are now the object of a lawsuit filed by the Public Prosecutor’s office of Spoleto. As further proof of the fact that the tasting test is scarcely reliable, we note that the initial results of “Il Test” were referring to nine olive oil producers, two of which are no longer mentioned in the statement from the Public Prosecutor, reported by the press.

–          The protested batch, before being sold on the market, had been carefully analyzed by the company as well as by independent recognized laboratories and all the analysis confirmed their compliance to the quality standards.

That being stated, Pietro Coricelli S.p.A. strongly rejects the claim, particularly where the press wrongly reports that the company would have sold “olive oil” as “extra virgin olive oil”. We would like to underline that this claim is not even objected by the Public Prosecutor of Torino, which is only claiming that the oil is “virgin” instead of “extra virgin”. On this last issue the company is evaluating with its legal staff the possibility of bringing an action against the newspapers, reserving the right to seek compensation for the damages suffered.

As regards to the contestations moved by the Public Prosecutor of Torino, the company, according to the legal procedures, will submit all the appropriate counter-analysis, which will confirm that its behavior was fair and correct.

On the other hand, we do hope that the final outcome of this case, will deserve the same media coverage as its beginning.

By this press release Pietro Coricelli S.p.A.  wishes to re-assure all its consumers and, in general, all the involved parties, that the products distributed on the market in the past, nowadays  and in the future always comply with the highest quality standards, in compliance with the most strict regulations.