The launch of the new product “Colto”and the restyling of the main line labels.

Pietro Coricelli brings a preview on his two latest innovations at Sial Paris 2016,

the main event of the year in food market.

A definite fruity taste, telling a story of expertise and olive oil culture handed down through generations since 1939. An extra virgin olive oil enclosing all the charcteristics of a great ripe fruity extra virgin olive oil, ideal to dress traditional dishes as well as enriching delicate flavours, making them shine without being outshone. These are the key characteristics of “Colto“, the extra virgin olive oil that Pietro Coricelli is showing a preview of on October 16th at Sial Paris, the most importante wordwide food show of the year.

The new design centers on the golden label for all the products in the main line “I Classici” – Extra Virgin Olive Oil, 100% Italiano Extra Virgin Olive Oil and Colto Extra Virgin Olive Oil, confers to the bottle a more modern and distinctive look on the shelves and the new logo with olives tells what Coricelli do best.

SIAL 2016 is also the occasion to show to the international guests of Paris the novelties of the last months, resulting from the always-active business approach of the third generation of Coricelli family that is leading the company. Like the Family Tales, the new strategic frame that tells the passionate spirit that Pietro, the founder, had handed down to the son Antonio and to the four nephews of the third generation, until to all the employees that makes Pietro Coricelli company great.

This led to the restyling of the website (www.coricelli.com) with an original storytelling, and it includes Casa Coricelli, the new e-commerce section offering a selected and exclusive Pietro Coricelli products: from the most delicious extra virgin olive oil to creative cooking oils such as the flavoured oils, from vinegars, pasta, pasta suces and tomatoes to the new special Ethnos Line, a selection of cold pressed virgin organic oils.

SIAL 2016 is the most important international exhibition for food market, with more than 160 thousand visitators from all over the world, representing a real business platform for the seven thousand exhibitor that will be in Paris coming from over 100 countries.

Pietro Coricelli will be present and wait you at stand L063 – Pavillion 5B !

And that’s not all! Pietro Coricelli also will take part in the fair for Gradita, the new business net of five important italian food company, that after its launch at Cibus in Parma, debuts for the first time on the international food market at booth J056 – Pavillion 5B, in order to spread Mediterranean diet and the made in Italy all over the world.

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