The secret of the extraordinary qualities of olive oil are found in the plant on which the olives grow: the noble olive tree, known to Mediterranean people for over six thousand years.

Olive oil is the only vegetable fat that is extracted from the fruit of a tree, not from the seeds of herbaceous plants like other vegetable oils.

The olive tree is productive for its entire life cycle because of its hardiness and proverbial longevity. The olive tree is less subject to genetic mutation than other herbaceous plants which are the source of more common seed oils.